How To Grow Your Social Media From Zero!
So you're starting from the ground up? Maybe you're launching a new company or you're just getting started with a social media campaign. Either way, we know starting from the very beginning can be intimidating, but we want to give you a few helpful tips to start gaining traction before you even start posting content.
Don't jump the gun with your content strategy until you have a good foundation. We're firm believers that a good marketing strategy starts with a good brand! A business shouldn't start and end on social media, so start thinking about brand development. Core values, mission, developing your target audience, brand messaging and visual branding is a great place to start.
2. Optimize Your Profiles
Even if you have a stellar content strategy, if your profile is optimized for conversion, you don't have a sustainable strategy. Each platform has different suggestions for the perfect bio and set-up, but here's a high level run down of what you need:
Clear and professional profile photo.
Concise bio about WHO you serve and HOW you help them
Always have a call-to-action. Book now, call today, download free resource, visit website, etc.
Click Here for a quick resource to nail down the perfect bio for each platform.
3. Know Your Target Audience
Understanding your target audience is crucial for growing on any social platform. You need to know exactly who you're talking to, what their pain points are, and how your product or service helps that person. If you're not sure about where to start, fill this out. It's a great place to brain-dump your thoughts and start developing the foundational pieces of your target audience.
4. Develop a Content Strategy
This is a whole blog post in itself, but here's a brief explanation how how to start creating your content strategy.
Positioning: What is your brand's unique value? What make sit a better choice over your competitors?
Value Proposition: What value do you provide with your content? How do you stand out form other businesses? This is when you start researching your industry and competitors to see where you can fill a gap.
Business Case: What business goals do you need to achieve? How will your content help to achieve those goals?
Value Proposition: What value do you provide with your content? How do you stand out form other businesses?
Now, this is just where you start! Once you have these answers, you'll start creating content that aligns with the answers to the above questions. The most important thing to remember: LEAD WITH VALUE! The more you give, the more you get!
If you want other people to engage with your accounts, you have to build a community and engage. You can't expect to get anything without giving anything. Think of it like networking - you're just doing it online! It's a key component to a successful social media strategy! This is a GREAT place to start! Above all, just start! Track your insights, learn from your mistakes, do some social listening, and keep showing up. Consistency is always rewarded!
You've got this! For more resources and helpful tips, give us a follow on Instagram!