5 Reasons You Aren't Seeing Results with your Facebook Ads!
Alright, so you're ready to jump into Facebook Ads and you hit the ground running only to hear crickets....Don't worry, we've seen it all. Heck, we've been there a time or two in our early years! That's often one of the first things we hear from potential clients - "We've tried...they don't work for us."
Now, let's not be hasty. ;) There are about a billion reasons your Facebook Ads might not be converting, but we drew from our first hand experiences at creating successful ads to give you the top five reasons yours might not be converting!
Almost everyone is missing one or more of these very vital elements to their Facebook Ads! Are you one of them?
You Aren't Investing Enough!
Facebook ads are a financial commitment, and you may see little to no ROI for the first couple of months! You need to be willing to properly invest and be patient while we collect the data that we need! So how much should you invest? Well, we probably shouldn't say exactly, because each industry is going to look a little different depending on their unique objectives. Let's chat about it if you're curious!
The bang for your buck is tremendously high compared to other forms of advertising, but $50 on an ad here and there isn't going to cut it. (Side Note: If you're still boosting your posts we BEG you to stop. We can chat about how the benefits of campaigns far outweigh boosting a post)!
Your Pixel Isn't Set Up!
GET YOUR PIXEL on your website. DO IT. Before you start seeing a successful ROI on your ads, we have to collect data! We can't collect the right amount of data until we have our ducks in a row...one of those ducks being your Pixel!
A properly set up Pixel will allow us to re-target potential consumers who have already visited your website, added something to their cart, subscribed to your emails, etc. ⠀
Here's a great example: So you've been googling the perfect work at home, casual outfits to rock during Covid-19 lately, right? You hop onto Facebook the morning and WHAT DO YOU KNOW....you're bombarded with the exact (and similar) products you were browsing through last night.... THIS IS THE PIXEL. You're welcome.
We see a lot of 'boosting' posts and 'shot in the dark' mindsets around Facebook Ads. If you're lucky, you may get one or two sales with this approach. But wouldn't you want to see thousands of dollars in sales come in instead? YOU CAN! Especially with our help! ;)
There is a very thoughtful planning process behind a successful campaign. This blog post would be WAY too long if we spelled it all out, so just know that you need to be implementing a funnel and plan for each campaign! You need to be mindful of your copy, creatives, funnel, placements, goals, headlines, and so much more!
We mentioned this above, but the start of your Facebook Ads experience is all about collecting data and testing different elements. The reason you need to spend 2-3 months testing, collecting and re-testing is to allow Facebook to analyze the data so we can optimize your results. Without the proper data, your ads won't be reaching the perfect group of people for the lowest amount of money. Make sense? A/B testing is what we call it in the marketing world. Hello Media starts every client with a thorough data collection process so that we can be confident that our work will get seen after 2-3 months and the results will be favorable. All in all, you can't expect to see an ROI with your first few Facebook campaigns!
Each campaign is going to give you two options: 1. Automatic Placements 2. Edit Placements
Sneaky Facebook recommends Automatic Placements....we typically do not. An ad set on Facebook shouldn't typically look the same as an ad set on Instagram. Editing your placements manually will give you the opportunity to define your audience and creative so that it's fully optimized!
There you have it, folks. There are several more opportunities for a Facebook Ad to go array, but we hope these five have given you some insight. Facebook Ads are typically one of the most intimidating aspects of social media marketing, but we're here to help! Whether you need 1:1 consulting to help get your Ad journey started, or you'd like someone to maximize your results by completely taking over, Hello Media would love to help. Let's hop on a phone call and chat about what we can do to increase your sales through Facebook Ads! Click Here to Get Started!